Be the
answer.
Your clients no longer scroll ten blue links. They ask an AI, and it gives one answer that names two or three sources. We make sure yours is one of them — on Google, in AI Overviews, in ChatGPT and Perplexity.
A few options worth looking at:
A large agency with a data practice1, a freelance platform to hire a dashboard developer2, or a BI tool your team configures itself3.
Compare portfolios and pricing before deciding.
Search didn't die.
It stopped sending clicks.
of Google searches in the US ended without a single click between January and April 2026 — up from 60% in 2024.
SparkToro × Similarweb · 2026 ↗How often people click a result when Google shows an AI summary, versus when it doesn't. The summary nearly halves the clicks.
Pew Research Center · 2025 ↗of visits where someone clicked a source cited inside the AI summary. Being cited matters — being the answer matters more.
Pew Research Center · 2025 ↗people use ChatGPT every week, more than double the number a year earlier. That's a second search engine your clients already use.
OpenAI via TechCrunch · 2026 ↗Semrush's estimate of what a visitor from AI search is worth versus a classic organic visitor, measured by conversion rate.
Semrush · 2025 ↗Visibility lift, at best, from optimising content for generative engines — in the research paper that named GEO.
Aggarwal et al. · KDD 2024 ↗Ranking is no longer the finish line. Being chosen is.
SEO, GEO, AI Overviews.
Here's the difference.
Search Engine Optimization
Can Google find and rank you?
The foundation. Fast pages, clean structure, content in the HTML, the right keywords. Without it nothing else works — AI engines lean on the same index.
Generative Engine Optimization
Do AI assistants pick you and cite you?
Also called AEO. Being quotable: clear answers, facts a model can lift, a brand that shows up consistently across the web so engines trust it.
Google's AI summaries
Are you in the box above the results?
Where SEO and GEO meet. Google writes the answer itself and cites a handful of pages. If you're not one of them, you start below the fold.
What machines need
to pick you.
Most of the readiness score can be checked automatically — and fixed in code. That's where a studio that builds websites has an edge over one that writes reports.
Content in the raw HTML
Many AI crawlers don't run JavaScript. If your page only appears once the browser builds it, they see an empty shell.
Structured data
Schema markup tells engines who you are, what you sell and what your pages answer — in a format they don't have to guess.
Answer-first writing
Real questions as headings, direct answers under them, facts and figures a model can quote without rewriting.
One consistent brand
The same name, offer and facts on your site, your profiles and the directories engines trust. Contradictions cost you citations.
Languages done right
For bilingual sites, hreflang tags so each engine serves the French page to French speakers — and doesn't treat the two as duplicates.
Speed and crawl access
Core Web Vitals in the green, a clean sitemap, and robots rules that let the right AI crawlers in.
Audit. Fix. Monitor.
Audit
Both scores for your site — and for your three closest competitors, so you see where you stand.
- Readiness, page by page
- Visibility across AI engines
- A prioritised list of fixes
Fix
No PDF to decode. We ship the changes in your codebase or CMS, alongside your team.
- Technical and schema fixes
- Content restructured for answers
- Bilingual set-up checked
Monitor
A weekly panel of the real questions your clients ask, run across the main AI engines.
- Who gets named, and where
- A monthly report in plain language
- Alerts when things move
Straight answers.
Is SEO dead?
No. AI engines lean on the same search indexes, so solid SEO is still the base. What moved is the finish line: ranking gets you considered, being quoted gets you chosen.
Can you guarantee ChatGPT will recommend us?
Nobody honestly can. Answers vary by prompt, model and day. We make your site as easy as possible to read and quote — and measure every week whether it's working.
How long before we see results?
Readiness improves as soon as fixes ship. Visibility moves slower — weeks to months, as engines re-crawl and your presence builds. That's why we track it instead of promising a date.
We didn't build our site with you. Can you help?
Yes. The audit works on any public site. For the fixes, we work in your stack or alongside your developers.
Does AI know
you exist?
Send us your URL. We'll come back with both scores and the three fixes that matter most.
Get your visibility score